Pay-To-Play: The Gruesome World Of Paying For Interviews.
I have always been ignorant of Pay-To-Play. I just don’t get it. Especially when I used to play in bands. Why would I pay you to play for your audience? Just because you have four walls, lights and a stage? It doesn’t make sense… you make your money off the drinks. I keep them interested and sticking around to buy more drinks.
It’s an old-fashioned model. Sometimes you pay me at the end of the night, if you think I did a good enough job, and other times you don’t.
But when I don’t get paid, you waive certain rights. You don’t really get to tout yourself as a professional establishment anymore. We can talk. You lose credibility. And when it comes time to expect reciprocity, you lose that too. Because the truth is that you were never really supportive of the talent to begin with.
I’ve never paid for an interview before. Now you might say, hold on, that’s hypocritical. But I have a different take. Journalism is another is a similar relationship, except it’s talent exploiting talent. I interview you for content for my form of media and you get free attention.
We’re day-trading attention. That’s all it is. And we’re both just hoping something hits. Someone either reads my article or hears my podcast and if you are interesting enough, they’ll buy tickets to your game or come see your show.
This all seems really obvious, and it makes sense to most parties - but then there’s some who want to play Hollywood.
So if you don’t want the attention, that’s fine. Just say so. I can respect the nature of a J.D. Salinger. I give you credit for just saying “no thank you.” But when you want to play the numbers game and ask about my circulation, it feels like fighting words.
We might not have 100,000 listeners yet, but we’re grinding. So give us a chance. Because when we do, it’ll be Jim Brandstatter and Denny McLain that we thank - you know, the guys that were down-to-earth enough to give us a little bit of their time in the first place. We might not be relevant enough yet, but we’re not stopping anytime soon. And in this industry, that’s all it takes.
No, I’m not going to pay you $500 for a 20 minute interview. I don’t care how highly you think of yourself. And I don’t care if you were once the World’s Most Dangerous Man.
Nah, I’m not bitter, but I do have a chip on my shoulder. That doesn’t make me a bad person, but it does drive me. And I will remember it when I’m important enough to help somebody else.
Money is nice but I’m not as motivated by it as I am knowing I could help somebody in some capacity. With that said, we'll have just about anyone on as a guest on our show, but we will not... I repeat, will NOT pay to interview them.
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